Mocha, Triple XB, Victory and Combined undergo rebrand

We’ve changed things up by giving our much-loved beers a rebrand.

MochaTriple XB (XXXB)Victory and Combined Harvest have all been given a revamp to bring them up to date with modern demand and tastes.

The wavy labels and more traditional typography and images and dark colours have given way to square edges, contemporary lettering, bright colours and bold shapes. While the company branding on the neck of the bottles carries Batemans’ modern new logo.

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Visual appeal

“We’re brewing new draught beers for the modern palate on a regular basis and we want this to be reflected, not only by the way the taste, but the way they look too”, says Managing Director, Stuart Bateman.

“Research has shown that identity really impacts consumers’ purchasing decisions. They’re also becoming increasingly keen to try new beers – attractive bottle labels that incorporate interesting and highly-creative imagery, designs and colours are key to creating the initial visual pull.”

According to research carried out in 2018*, 34% of ale shoppers are motivated by attractive labelling to try new or different ales and 60% of ale drinkers are ‘experimenters’, who are willing to sample new ales and craft beer.

Moving with the times

Our commitment to continuous innovation means we’re:

  • Continuing to appeal to our existing customers
  • Focused on attracting discerning younger drinkers

Stuart added: “The challenge for brewers, is getting people’s attention in the first instance by producing beers that look and taste great.

“Fortunately, we’ve had almost 150 years’ experience of anticipating and evolving with consumer demand and using our creativity and gritty determination to continue to serve up excellent products on all levels.”

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* Marston’s Off Trade Beer Report 2018