Beyond exceptional products and reliable deliveries, being an outstanding wholesaler means providing comprehensive support to our valued customers. Batemans takes pride in building lasting relationships with our customers and delivering a complete package for their every need; as a 150-year-old independent family business deeply rooted in the trade, our commitment and traditional values extend seamlessly into our wholesaling service.

Our Sales Team is always on hand to discuss the latest industry trends and innovations, ensuring you’re informed and your customers remain satisfied. We make the selection and ordering process as easy as possible through our friendly telephone team.

There’s also access to top-notch training for you and your team, available at our training centre in Wainfleet. And that’s just for starters.


Why licensees should consider becoming a Batemans’ Free Trade customer:

Benefits of Batemans’ Free Trade supply:

  • Competitive pricing and exclusive offers
  • Extensive range of beers, ciders, wines, spirits, and mixers
  • Timely delivery service backed by reliability and support
  • Professional engineers to assist with maintaining your beer pumps
  • Consistent quality of Batemans beer
  • Expertise to help you keep your beers in tip-top condition
  • Complimentary training sessions and invaluable business guidance
  • Quality promotional materials
  • Custom price list and wine list printing services
  • Insights on emerging trends and new product launches
  • “Meet the Brewer” events, either at our Brewery or hosted in your pub
  • Fun-filled trade events for networking and collaboration


Not only is it a local firm with family values, but the service from start to finish was paramount in me opening my bar on time and with maximum effect. They took the hassle out of all the key decisions I had to make, from cooler installations and product choices to all the legal stuff I hadn’t anticipated. Mike, my rep, has been nothing but supportive and the sales support team somehow manage to keep me on track – even the draymen know my storage habits. Also, I get my stock packaged away.